“During the training sessions at the BeterLopen stores, the Million Dollar Man approach proved to be a great success. The team learned in a practical and inspiring way how important it is to execute the entire customer journey carefully and consistently. From the first contact with the customer to the final advice, one goal remains central: helping customers walk better.

By listening carefully, asking targeted questions, and clearly mapping out the foot and walking needs, employees can respond even better to the customer’s personal situation. In addition, much attention has been paid to drawing attention to additional products that can really help, such as supportive insoles, comfortable socks, and care products.

The training has resulted in increased awareness, more confidence on the shop floor, and a more professional advisory approach. In this way, every customer is guided step by step towards more comfort, better support, and greater walking pleasure.”