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Data Sales

Data Products We Sell

Data & Software Products to Drive Business Growth

Consumer Data

Target over 270MM consumers across over 1,000 audience segments. Enrich your existing CRM, remove duplicates, and update out-of-date information so you can create the most accurate data targeting lists to reach the right audience every time.

Attributes

Purchase history based on transactional data
Online intent from search and site and page visitation
Offline intent based on location and offline purchase history
Credit Worthiness
Voter registrations
Utility connections & subscriptions

Automotive

With access to over 280MM records associating Vehicle Identification Number (VIN) to individuals, we help our customers select custom audiences using a data file that includes historical auto ownership records. Updated on a weekly basis, utilize our trigger data to capture buyers during their purchase lifecycle.

Attributes

Make and model
Trim package and year purchased
Lease or ownership status
Historical auto ownership
Shoppers scored from tire-kickers to near-term buyers

Property

One of the most valuable data sets for marketers is property data. This comprehensive property file encompasses more than 110 million residential properties in the U.S. This data combined with Consumer insights dat file, allows marketers to get a better picture of the household to properly segment and target.

Attributes

Ownership detail
Property history
Mortgage/transaction
history
Foreclosure
Valuation
Listing

B2B

One of the largest B2B data assets with 32MM businesses, 90MM business contacts, and 87MM business emails. Combine that with 350 appended data attributes provides a complete view of over 90%+ of the businesses in the U.S. Our B2B data covers small home-based businesses to Fortune 100. All B2B data includes street address, phone number, hours of operation, number of employees, SIC code and business email contacts.

B2B2C

A unique feature of our B2B data sources is that business email is connected to consumer email for a full B2B2C view. This proprietary process uses location and over 30 other signals, to link business email to consumer email for more holistic linkage data.

Personality

We help marketers use personality data to adopt a personalized approach to audience creation and Ad targeting using cutting-edge behavioral data science. Personality marketing creates new opportunities to sub-segment audiences and customize both messaging and creative to drive up Ad engagement or simply to enrich an existing CRM or demographic file.

Traits

Select high-level personality traits included in the Big 5 personalities: Extraversion, Agreeableness, Openness, Conscientiousness, and Neuroticism. Or, for a more personalize approach, select from any of the 16 personality types that make up the Myers Briggs personality profiles.

Profile Reports

A deep dive into understanding your customer base or prospect file. A 35 page graphical report summarizes and graphically displays the key insights to help you better understand the demographic make-up and propensity. Once we understand the characteristics that “pop” for your existing CRM or prospect file, we can provide additional generate targeting lists of households that mirror your best performing customers

Bubbles Audiences

Understanding and analyzing your customers is the key to unlocking maximum engagement. Bubbles is custom service that leverages over 300 data points to build an in-depth look at the types of demographic and lifestyle “bubbles” that make up your customer file. Let us show you how we can help you target the right audience, improve engagement, increase loyalty and drive new customer acquisition

Data Market

Whether you are in the market for a sample file or to enhance an existing data asset, our cloud-based Data Market is here to help. Append missing data elements to CRM or prospect files Reverse append attributes to CRM files using IP address, hashed email, phone number and other identity signals. Use our List Select tool to build custom audiences