Travel Appeal and Retail Result are reshaping City and Destination marketing.

The retail, hospitality, and travel markets are changing rapidly due to technological and social developments. Customers require an innovative, progressive, committed and flexible partner whose approach demonstrably provides more insights, guidance, new customers, retention and turnover. The combination of the best people, the best technology and a firm skill set in combining data with the right sales & marketing techniques are key instruments to success.

This is why Travel Appeal — the fast-growing scale-up that monitors and analyzes online travel data — landed in the Netherlands to expand its digital travel offering and chose to partner up with Retail Result — an experienced Dutch travel and retail sales and marketing company.

In March 2018, Travel Appeal and Retail Result signed an important distribution partnership.

Retail Result becomes an exclusive sales partner of Travel Appeal’s product “Destinations”, delivering the product to DMOs, tourism offices, municipalities, and cities.

‘Destinations’ is an Artificial Intelligence powered tool that gathers data in real time from more than 500 travel sources: reviews, social media content, search engines, OTAs, prices, events and more. The AI interprets and converts this data into business strategies that help customers improve their performance and online reputation.

“Destinations” helps city marketers to understand the customers’ behaviors in the destination, plan and manage the travel communication and policies more effectively, and achieve better results to drive more travellers to their destination.

Retail Result supports hundreds of clients such as retail organizations, independent entrepreneurs, cities and regions, on several aspects and activities with a clear goal: increase the results.

In the upcoming months, Travel Appeal and Retail Result will launch a couple of stories, and you will find out how Travel Appeal and Retail Result will reshape City and Destination Marketing!

Who is Travel Appeal?

Travel Appeal is a B2B startup that collects and analyses real time online data within the travel industry and, using a sophisticated Artificial Intelligence system, transforms raw data into practical recommendations and insights, targeted for industry operators to boost their performance, improve their reputation, and optimize communication, which will lead to improved operations and results.

Who is Retail Result?

Retail Result is a Dutch company, founded in 1996, a sales driven company with extended experience in the retail and travel industry. Retail Result is owned by Hans van Goor and Martijn Witteveen, whom are both driven to make this partnership with Travel Appeal a large success by providing the best service and the broadest knowledge to our mutual customers.